A One-on-One With Linx Dating Founder Amy Andersen — How She Turned Into “Silicon Valley’s Cupid”

The Short Version: whether or not they’re generating the most recent model of an already-cool item or creating another big part of technology, singles in Silicon Valley often leads hectic everyday lives — which means that matchmaking often becomes put on the backburner. Since 2003, Linx Dating and its Founder Amy Andersen were handling the requirements of these hectic, relationship-minded pros with a curated, tailored, and intuition-based matchmaking program.


From Bing to Apple to Lyft to Github, Silicon Valley is acknowledged for its juggernaut technology companies and innovative start-ups, so much in fact that there’s even popular TV show called after it. Silicon Valley normally known for the passionate, hardworking, innovative, and devoted those who work at these businesses — which lends really to an effective profession yet not necessarily a fruitful matchmaking existence.

“A lot of these everyone is so concentrated employing professions this one day they awaken and believe ‘Oh my personal gosh, I need to get a hold of my match. Best ways to start performing that?'” stated regional matchmaker Amy Andersen. Linx Dating is the way they go about undertaking that.

Based by Amy in 2003, Linx, for brief, is actually a curated matchmaking service for people busy, high-profile solitary specialists in Silicon Valley plus the surrounding Bay Area (and additionally worldwide) who possessn’t been able to get the union they want. Nowadays, the organization is called “Silicon Valley’s Matchmaker” and Amy the “Cupid.”

Amy lately informed us in regards to the “aha second” that started it all, the lady client-to-client vetting process, the algorithm-less, intuition-based matchmaking, as well as the individual connections she develops with the folks she assists.

Bridging the Gap Between Single guys in Silicon Valley & solitary ladies in San Francisco

The determination for Linx came in 2000 while Amy was actually employed in exclusive customer solutions at a technology company in San Francisco but located in Silicon Valley. Whether or not it was at work, through friends, or simply just on an outing, Amy generally came across both women and men who have been informed, profitable, attractive, and well-rounded, nevertheless they were single and did not understand precisely why.

Understanding both areas perfectly, Amy pinpointed the challenge: there are much more readily available guys in Silicon Valley than San Fran plus readily available ladies in San Fran than Silicon Valley. Through its family members, buddies, and professions staying in their particular respective metropolises, deciding to make the 50-minute automobile trip to meet someone special wasn’t at the forefront of their unique brains, Amy described.

“that has been my ‘aha second’ where I was thinking ‘let’s say we were to connect this difference and create these options for those great ladies in san francisco bay area and they fantastic guys in Silicon Valley?'” she said.

Amy then spent another 3 years doing as much study as she could, making use of the woman business-oriented brain to have a significantly better concept of the marketplace and interest in this matchmaking business. In 2003, as soon as she had all her ducks in a row, she quit the girl work at Merrill Lynch, established the firm, and not looked back.

“Starting Linx has-been one of the recommended choices of living,” she mentioned. “Facilitating these introductions and serving as a conduit between those two class has proven to get results well over the last 12+ years that i have been doing this.”

From Application to Even the Wedding, Amy could there be Every Step

Amy requires an extremely practical approach along with her clients from beginning to finish, getting to know each person independently, using their unique particular wants and requires during matchmaking, and offering the woman professional advice all along the way.

A One-on-One, complete Vetting Process Ensures High-Caliber Clientele

At Linx, every thing begins with the grade of the clients. While various other matchmaking corporations might accept anybody who can be applied, Linx has actually a considerable referral-based vetting system that makes their clientele stand out from others. Every aspiring member must be advised by a former or recent user, a buddy or contact of Amy’s, or the love.

Amy gets a lot of recommendations every single day and screens each choice by herself. And whether or not they’re 22 or 72, Asian or Latino, solicitors or writers and singers, Amy is looking for those who are smart, healthier, relationship-minded, accomplished, committed, and leading fascinating physical lives overall.

“providing someone is actually excited about their own career, that is what i am trying to find. Beyond that, I’m looking for individuals who are well-rounded. Whether it is volunteering or cooking or whatever its, i recently need to see that they have a colorful, interesting life,” she stated. “When someone claims for me ‘All I do is work’, i am probably not likely to need work with them. Not merely would they not need stability inside their lives, but to me which is additionally indicative which they don’t have time for a relationship.”

Following first testing, Amy sets up a private meet-and-greet, which she mentioned is the most essential element of becoming litigant. And here Amy extends to know the person, hear their own private tale, and then determine whateverare looking for in somebody (and whatever’re perhaps not trying to find).

Most importantly, Amy is determining if the woman company could be the correct complement both sides. Whether some one isn’t really 100per cent over their particular ex or have been in a hard stage regarding life, the woman instinct can determine if the timing is actually down.

“The meet-and-greet is a vital treatment for me but much more for that possibility for an excellent read of exactly what Linx is about,” she said. “men and women derive the solutions that they are trying to find from meet-and-greet, and that’s vital because anybody just who goes down that street in order to become litigant, i wish to ensure they feel prepared accept this procedure.”

If the meet-and-greet goes well, they’ll keep coming back for a follow-up interview with Amy before you choose the account that is perfect for them and having started in the matchmaking. Even though it appears as though a lengthy procedure, Amy stated it’s necessary because she wishes every member are pleased with Linx and vice versa.

Matchmaking That Combines the customer’s desires & Amy’s Intuition

Besides testing every applicant, Amy can the only individual at Linx who the matchmaking, outsourcing her concierge solutions to experts like pro clothes stylists, make-up musicians, and psychologists.

“this will be a really little, boutique, market matchmaking company versus many companies having huge staffs and limbs all around the world and so on, thus Linx is super personalized in that respect,” she stated.

The woman unique matchmaking program brings together the granular metrics of just what person wishes in a date (their own favored top, get older, earnings, etc. as well as their deal-breakers) and Amy’s organic ability and intuition for knowing when two different people belong together.

“These days, with regards to when I build a match, about 75per cent if it is generated by gut, that impulse that says ‘Oh my personal goodness, i do believe i may be on to one thing here,'” Amy mentioned.

Based on those elements, Amy will likely then take-over, scouring her database of qualified singles until she finds an ideal match per customer.

On the web Pre-Introductions Get Singles worked up about Their particular Match

Once Amy has her ideal pairing, she’s going to email both folks a “baby bio” of every different, providing them with a snapshot associated with other peoples individuality, pastimes, look, and receiving all of them excited about exactly how great they’d be collectively.

“Needs my personal clients regarding side of their particular chairs, jaws with the floor, like ‘OMG this person sounds remarkable,'” she said.

They will subsequently arrive at ask Amy questions about their particular match and take the time they want to opt for themselves when they think it really is right. During this time, Amy also ensures the customers have no idea each other, whether through work or personal circles or even previous online dating sites activities, thus everyone has a clear record.

“I find there might be cross-pollination using my consumers in which they’ve in some way have actually satisfied. I would like to avoid a predicament in which they will have currently met or they have glanced at each other peoples using the internet profiles there had been a reason they chose to forego that possibility,” she said.

The amount of time from Amy’s preliminary email to the pair agreeing to meet up typically takes 72 hours, as well as the period Amy will send them a one-page, custom bio with more delicious details, such as their own basic names. Amy mentioned she excludes final labels before the first go out to allow them to stay away from Googling each other, engaging in their particular minds, and damaging the secret.

In accordance with Amy being old-school, she requires the man to contact the girl (no texting or emailing!) within 5 days to create a nice big date where the guy addresses the girl.

Heading Beyond a Matchmaker to be a Liaison, Confidant, buddy & Adviser

When Amy can make a match, she does not simply deliver all of them off regarding the very first time with a “good-luck!” She supplies pre-date coaching that sets the woman customers at ease and will teach all of them simple tips to decrease their own busy resides down (at least for 1 evening) She mentioned this is certainly particularly important in Silicon Valley, in which everyone is working 24/7 and constantly have so many feelings running right through their particular brains.

“i really want you to eliminate everything surrounding you, every one of the interruptions in daily life,” Amy stated. “i would like you to thoughtfully prepare for the big date since these suits really count. A lot is actually operating on it psychologically and financially, thus I desire people to watch those crucial details and don’t forget essential those basic thoughts are.”

“Amy has actually surpassed every expectation and that I would recommend Linx. I’ve since came across the man just who i’d n’t have fulfilled or else. We have been getting circumstances slow and witnessing just what future keeps.” — A Linx Member

And since every member signs a two-year contract (which might be suspended at any time when they meet special someone), Amy turns out to be in the same manner invested as they are contained in this journey and is also able to develop an union beyond a specialist one. She actually gets wedding invitations and photos of children who’ve been produced from past members.

“That’s largely exactly why i actually do this — it’s very enjoyable,” she mentioned. “Far beyond my personal task to be a matchmaker, I’m a liaison, confidant, friend, and adviser.”

Final Thoughts

Thanks to Amy’s commitment, resourcefulness, and love for the woman customers, Linx is actually caring for an under-served singles market in the internet dating sector, and she is only scratched the surface on what she can give the Silicon Valley region as well as the globe. We’re seriously looking forward to exactly what arrives further.

“i have worked very hard to build a good reputation in this area, but personally i think like You will find a lot more unearthing to-do to obtain a lot more varied and interesting consumers exactly who i will help,” she stated.

For ladies who want to join Linx Dating, click. For men into enrolling, visit here. You may follow Linx and Amy on Twitter: @linxdating.


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